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From now on, sites cannot require permission from users to process their data in exchange for access to content.
The European Data Protection Board (EDPB) has published an updated guide on how sites obtain permissions from users to process their information. Among other things, management now prohibits sites from making access to them dependent on whether the user has consented to the processing of their data (the so-called “cookie wall” or cookie wall).
According to European law, having a user permission is one of the six prerequisites for the processing of personal data. In accordance with the General Data Protection Regulation (GDPR), authorization must be understandable, specific, conscious and voluntary. However, the owners of the sites found a way to get the coveted permission from visitors using the “cookie wall”, and began to provide users with access to their resources only in exchange for permission to process their data.
The operator of such a “wall of cookies” in Europe is the Internet Advertising Bureau Europe, which requests website visitors to consent to the processing of data if they want to access the content. However, the problem is that such “consent” is not voluntary, as required by the GDPR, so the updated EDPB management has banned the use of the “cookie wall”.
In addition, the new version of the document clarifies that page scrolling (scrolling) is not the user's consent to the processing of his data. “Actions such as scrolling or scrolling through a web page or similar actions by users cannot under any circumstances be considered satisfying the requirements of clear and affirmative actions,” the updated manual says.
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The European Data Protection Board (EDPB) has published an updated guide on how sites obtain permissions from users to process their information. Among other things, management now prohibits sites from making access to them dependent on whether the user has consented to the processing of their data (the so-called “cookie wall” or cookie wall).
According to European law, having a user permission is one of the six prerequisites for the processing of personal data. In accordance with the General Data Protection Regulation (GDPR), authorization must be understandable, specific, conscious and voluntary. However, the owners of the sites found a way to get the coveted permission from visitors using the “cookie wall”, and began to provide users with access to their resources only in exchange for permission to process their data.
The operator of such a “wall of cookies” in Europe is the Internet Advertising Bureau Europe, which requests website visitors to consent to the processing of data if they want to access the content. However, the problem is that such “consent” is not voluntary, as required by the GDPR, so the updated EDPB management has banned the use of the “cookie wall”.
In addition, the new version of the document clarifies that page scrolling (scrolling) is not the user's consent to the processing of his data. “Actions such as scrolling or scrolling through a web page or similar actions by users cannot under any circumstances be considered satisfying the requirements of clear and affirmative actions,” the updated manual says.
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